Yahoo Decides Workshifting Is Bad

kids-workshifting

I’ve worked remotely for over six years. During that time I’ve been part of launching two successful companies, worked on numerous projects for clients of all sizes and have found lots of  success.

Obviously I’m completely biased because the concept of workshifting is one that I firmly believe in and I write about quite often. As long as I have an Internet connection I can work from anywhere in the world. The technology continues to improve and make this even easier.

That is why when Yahoo CEO Marissa Mayer decided that working from home was no longer an option for their employees it gave me pause.

Even though I love working from anywhere, I do know that there are times when being together physically is important. Getting the creative juices flowing and brainstorming a new idea/campaign is harder when not in the same room. It is possible, but it is harder in my experience. But, when you want to make it work, you make it work.

Her statement that, “Speed and quality are often sacrificed when we work from home” doesn’t make sense to me.  If it isn’t working inside of Yahoo perhaps there are other problems that are causing it, but where someone physically works probably isn’t the root issue.

Not everyone can be productive working outside of an office. It takes a special level of discipline and dedication to succeed at it.

That is why every company should have guidelines for remote workers and all managers need to make sure that their workers are delivering (in or out of the office). But, don’t ever think that just because someone is in a cube and you can see them, that they are automatically getting the job done. It is just as easy to screw off, get distracted and do anything but work inside of an office as it is out.

What gets me the most though is that so many companies are already scared of embracing the shift to workshifting and this will be a big set back. When a company as large and high-tech as Yahoo says their employees can’t do it, it is going to make it harder for the worker to push for this in their own company.

Every parent out there knows how hard it is to balance maintaining a career and a family. As a new parent herself I had hoped Ms. Mayer would lead by example and not cut off her workforce like this.

Last year I wrote The Working Parent’s Guide to Working From Home for Citrix to help companies and employees figure out how to find the balance. Now thanks to the Yahoo effect, parents everywhere are going to have to go back to square one in many cases.

Companies need to realize that working from home is good for them. It allows employees to work at odd hours, when they are sick or numerous other reasons. It cuts down on commuting, office requirements and costs. If your employees can’t get the job done then you’ve got a human resources problem, not a workshifting problem.

I don’t know what is going on inside of Yahoo and they’ve got obvious issues that need to be fixed. I just wish they hadn’t made this decision because it seems completely short sighted to me in today’s hyper-connected world.

What do you think?

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C.C. Chapman

Bio

Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…

Writer

I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.

Photographer

If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.

Teacher

I’ve developed and taught courses for Lynda.com, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.

 

On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.


Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com

 

Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.

 

Head Shots

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DISCLOSURES

I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA
01757

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing

 

Affiliate links are used whenever they are available when linking to products of any sort.

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