GORUCK Light #507 – AAR – Boston – November 1, 2014

GORUCK will tell you that they are “building better Americans” and while that might sound like marketing spin to some, they mean it.

Over the years, their gear has served me well. I’ve become friends with Jason McCarthy and other members of the team. We are even doing some work together now, which feels really good and I hope we do more in the future.

But, until last week I didn’t fully understand what GORUCK was all about and why their events are a special kind of magic.

Three months earlier when I made the decision to do my first GORUCK event after some quality time in Jacksonville with the team, I knew that it would have to be a GORUCK Light and that I wanted it to take place in a cooler month so I didn’t die from the heat.

November 1st looked like the first opening on the events calendar that fit my criteria. Sure, I knew that could mean snow or sunshine, but either way I was committed to it.

As Laura drove the car into the city, I couldn’t help but laugh out loud with the forecast calling for low forties, torrential downpours and dangerous winds. Good living indeed!

Since this was a Halloween event, costumes were required. I opted to go as a Red Sox player because it was the only thing I could think of that wouldn’t get in the way. The fact that my nice white game jersey would come home in a total different condition was ok with me.


We gathered at the Soldier’s and Sailors Monument on the Boston Common. All events incorporate military landmarks into them, so this was a logical starting point.

Greetings were shared and costumes appreciated. There were ninja turtles, a tooth fairy, a couple of Movember inspirations and even an American flag carrying banana.


Cadre Chris soon arrived and the mood took a swing for the serious.

Laura had hung around to take some photos in the beginning. I gave her a quick kiss and she gave me a “you’ve got this.”

We did a quick ruck check for our weights, IDs and water and then we headed down the hill so we could be welcomed properly.


“Since this is a Halloween event, everything will be in sets of 31,” Cadre Chris announced with a big old smile on his face.

Pushups and flutter kicks were the start of the fun. Buddy carries and a bear crawl race would soon follow.


While I had prepared for this event with weeks and weeks of rucking with 20+ lbs on my back, I hadn’t done nearly enough preparation for the PT. This realization hit me right away and I knew I was in for a world of hurt for the rest of the rest of the day. It also was a big reminder that before I do a full GORUCK Challenge (and yes I will be doing one) I’ve got to put in more PT training time.


We set off rucking into the rain, making our way to the Old North Church Memorial Garden.

It was emotional to stop, remove our hats and take in all the dog tags. One each for every soldier killed in Iraq or Afghanistan.

I didn’t even know this memorial was here and I wonder how many other important landmarks like this are in my area that I haven’t visited yet.


The rain kept coming down, the wind kept howling and yet we never got as wet as the weather had predicted. But, trust me when I say we were WET.

When you ruck during an event like this, you are never more than an arm length away from the person in front of you. A team leader is selected and they have the task of making sure everyone stays together. This is a team event and everything is done as a team.

I’ve never waited for as many crossing signals as I did on that day. Some of the bigger intersections make for extra fun crossing when you have almost 40 people trying to get across at once as a team.

We could see the Bunker Hill Memorial in the distance and soon we found ourselves lined up across the bottom of the hill looking up at it.


I had never heard of a bear crawl buddy drag before, but soon we’d all be doing them up the slippery, wet hill. Rucks are not allowed to touch the ground, so if you were lying on the ground, the ruck was on your chest or someone else had to carry it.

That nice white jersey was no more and I’ll always remember this hill as where I was reminded that size does not equal strength as I was dragged up the hill by someone I was shocked could pull it off. Go team!

Soon we were approaching the Zakim Bridge. I had never been under the bridge before and it is rather beautiful.


It was about this time that Cadre Chris began to get a big old grin across his face. I’m not sure if everyone noticed it, but it worried me because when a cadre smiles like that, you know you are in for something special.

Turns out that he had double-downed on the fun by finding coupons for us AND water for us at the same time.

Twelve of our team were sent off to fetch two railroad ties and the rest of us were sent into the water.

I didn’t think that I could get any more wet or cold, but I was wrong. Nothing like doing group squats to wake up your nether regions. For extra fun, there were pushups and then the icing on the cake of suck. Hydro-burpees!


Burpees suck no matter who you are or how in shape you are. Add a 25 lb ruck on your back and doing burpees in the water takes that suck to a whole new level.

Thankfully I laughed all the way through it as my team mate next to me asked “what is a burpee?” A chuckle was had by all and all of us did what was asked.

Plus when you have someone in full dog costume emerging out of the river, how you not have a good time?


From this point forward, not only would we be rucking as a team, but we’d also be carrying two railroad ties over us.

People would switch in and out as needed. You quickly learn how important height is after screwing up switching out miss matched people. Soon we had Team Tall and Team Smurf and we got the hang of it.

Of course, you can’t just carry logs around with you. You’ve got to use them for some PT and just outside of the Cambridge Galleria we each got our turns to do just this. Lifting it from one shoulder to the other. Rolling it down to the ground and then back up to your shoulders.

Once again, it is all about the team or this hurts more than it needs to.


The sun might have gone down and the rain hadn’t slowed one bit, so back to rucking we went.

The only scary moment we had during the event was when suddenly one of our team was crying and bordering on freaking out. Instantly someone grabbed her ruck and the situation was assessed. Her asthma was getting the best of her and thankfully a hit of her inhaler had her back and going in no time.

Turning to cross the Charles River from Memorial Drive to Storrow Drive is when we really felt the wind.

I’ll never forget as we got to the other side, the random college girl who was dancing in the wind and rain. We cheered her on and I’m still baffled why she was out doing what she was doing, but there was no time to find out.

We finally got rid of our railroad ties and realized that we might be on the home stretch.

As a team we began burst jogging back towards the common. My lungs certainly were not ready for this, so I did more of a speed walk/shuffle to keep up with the person in front of me.

We entered the Boston Common and climbed back up to the monument where we started. As if Mother Nature was on the GORUCK payroll, the rain stopped as we reached the top.

Shaking the hand of my cadre and getting my patch was truly a special moment. One that I wasn’t sure I’d ever experience, but I’m so glad I did.

Now a week later, I’m still sore in spots from this experience. For days, my shoulders have ached and muscles I didn’t know I had screamed at me. I’m still not sure what I did to my left index finger, but I must have smashed it on something.

Today, I did my first ruck since the event and it felt great. Roxie didn’t want to go as far as I did, but it felt good to get back out there and set my sights on the next goal.

(5 Hours + 9 Miles) * 34 Team Mates + 1 Cadre = GOOD LIVING


One of our team had a GPS in his ruck and captured our route as shown above.

They say that a GORUCK Light isn’t easy, but it is fun. I can now confirm that.

The way your team absorbs your weaknesses was something magical to experience first hand. The starting of friendships formed under stress in a shared experience is equally special.

GORUCK is about building better Americans. It is about pushing your limits while learning teamwork in an extremely unique way.

I’ll wear my patch proudly, but in a sick twist of fate I told Laura when she picked me up, “I love the special pumpkin patch, but I’m sort of disappointed I didn’t get the traditional blue spearhead. Guess I have to do another one.”

I had heard that GORUCK Nation was made up of weirdos and now I’m a proud patch carrying member of them.

Screen Shot 2014-11-07 at 3.28.05 PM

And yes, the rumors are true. The beers DO taste better afterwards. Sam Adams Brick Red in case you were curious.

Photo Credits – Thank you to  Ben Eld, Matt Drukker‎ and Catherine Gordon for the use of their photos!

1720 words

What Is Rucking?

Rucking My Way to a Healthier Life

#GameOnWorld – Nike Makes Fitness a Game

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn LearningLynda.com, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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