For the last few months, me and the family have found an exercise that we enjoy and it is called rucking.
It has been funny how many people have asked me if I was making up the term or trying to force something new. Too few actually took the time to ask what it was.
The simplest definition I give people is:
Rucking – To put weight on your back and go for a walk. More weight or more miles equals more results.
Here is a great video from GORUCK defining and showing what rucking is.
I wrote about rucking at the end of the summer and ever since I try to get out and go for a minimum three mile ruck, thee times a week. I don’t always hit this goal and some days Roxie isn’t in the mood to go that far, but we make it work.
It is a military term that anyone who has served will understand. Soldiers carry rucksacks with everything they need and go for long marches with them on.
GORUCK is determined to bring this to the rest of the world as healthy form of exercise for those looking for something different. They’ve even started a 5k Racin’ Series around it that I can’t wait until they announce the date for the Boston event.
It works great for me because I have all the gear, my knees hate running and it gets me outside and away from my desk.
Sure, it felt weird the first time I bought some random bricks, duct tape and sand at Lowe’s. Now, I don’t give it a second thought.
Recently, I stopped noticing the weight on my back and figured it was time to buy some bigger sandbags. Yesterday, I filled up a new 30lb filler bag and took it for a spin and I certainly felt it. The goal is to be up to the 40lb one by this spring.
Some even say rucking is an ART. 🙂
This winter, I know it is going to be harder to get out as much, but I’m determined to make it work. Thankfully our town does a pretty good job of keeping the sidewalks cleared, so at a minimum I can ruck around the neighborhood.
I’ve seen results and that keeps me motivated to keep on doing it. Plus, I’ve set a goal of completing a GORUCK Challenge in 2015 and knowing how hard my recent Light was means I’ve got a lot more work to do.
Now you know what rucking is.
Let me know if you want to go out sometime and give it a try. We’ve got plenty of extra gear.
Update: GORUCK now has ruck plates for sale. They leave room in your pack for other things and for me feel much more comfortable on my back.
I love that they found what looks like a great American manufacturer to make these!
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When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”
Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.
Official bios and headshots can be found below.
Who is C.C. Chapman? I’m a…
Freelance writing or citizen reporting assignments excite me.
If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.
I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.
With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.
I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.
Feel free to double check my credentials on LinkedIn.
I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.
I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.
I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.
On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.
I married my high school sweetheart, have two amazing kids and love being a dad.
I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.
Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.
Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.
To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.
C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.
He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).
C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.
C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com
You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.
C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.
He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.
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9 C Medway Road #117
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