Gronk Knows Football and Finance

My inbox is no stranger to vague requests for my services.

When an email arrived asking if I was available to socially cover a video shoot with a well known New England professional football player to be named later, I didn’t think twice about it.

Attending events to create and share content is something I get hired to do. Freelance writing and photography is also in my wheelhouse. While I knew more details were coming, I checked my calendar and replied with a simple “lets make it happen.”

Turns out that I wasn’t able to talk about this until now, but I’m excited to finally be able to tell you about my day on the set with MassMutual, Rob Gronkowski and members of his family.

Behind the Scenes with Gronk & MassMutual

MassMutual is a 165-year-old insurance company that operates with a single purpose: to help people secure their future and protect the ones they love; simply put, they offer products and services that help individuals and families make sense of their insurance and financial needs. And they have a strong commitment to service too; community service and financial education for kids are just some of the things they do to give back.

While not a Patriots fan, I’ve got respect for what Rob Gronkowski does on the field. Every time he spikes the ball against my beloved Miami Dolphins I shake my head in admiration because he is so good.

When I first heard that I’d be on set of a video explaining how Rob’s father taught him and his brothers the importance of planning for your financial future, I was intrigued. The video was going to be about how lessons learned in the gym or working out to keep your body fit could be applied towards being financially fit.

Behind the Scenes with Gronk & MassMutual

Behind the Scenes with Gronk & MassMutual

Behind the Scenes with Gronk & MassMutual

The plan was to shoot interview footage with the boys Gronk, two of his brothers and with Papa Gronk about the topic. Mix in footage from the gym and football field and edit it all together into an informative and fun piece to inspire others to get wise about the financial fitness of their own families.

Watch the finished videos to see how it all turned out.

As a father, I was intrigued watching this video be created. Listening to the stories being told and watching the father and brothers interact when the cameras weren’t rolling was inspiring. They truly love each and admire each other.

Rob Gronkowski and his brothers all talked about how much their dad pushed them growing up. He saw greatness in them early, but made sure they knew they’d have to work to achieve any goals they wanted.

He also put in place the financial foundation to protect them as they entered sporting careers that could end at any time from a single injury. While many athletes only focus on signing the big contract, the Gronkowski’s have always thought about finances in the long term to play it safe.

Behind the Scenes with Gronk & MassMutual

Behind the Scenes with Gronk & MassMutual

As the day was winding to a close, Papa Gronk and I got chatting a bit and I asked him what advice he’d give me as a father of two teenagers who are looking to make their mark in the world. He smiled and encouraged me to push them to find something they love and then support their dreams in any way I could.

Seeing this man and what three of his sons had grown up to be inspired me. His advice fits how I’ve approached parenting so I must be doing something right.

Have you ever thought about how the discipline of exercise could translate to the discipline of planning for your family’s financial future? I certainly hadn’t until that day on set as it began to make sense to me.

Thank you MassMutual for hiring me to be part of this project.


Thank you to the Gronkowski family for reminding me how important it is for parents to think and plan for their financial future no matter what age their children are.

Disclosure: This post was sponsored by Massachusetts Mutual Life Insurance Company (MassMutual). All opinions are my own. Mr. Gronkowski’s appearance is educational only and non-compensated.

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

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I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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