SocialGood.Club is a new venture that I’m the Co-Founder of with my dear friend Brad Powell.

The conversations began last year as we both found ourselves walking a career path motivated by doing more good in the world.

We both have years of experience conceiving, developing and executing marketing initiatives. The amount of content we’ve created over the years is staggering when we stopped to think about it.

This sort of work is exactly what I love doing. Consulting with companies and organizations to brainstorm a marketing strategy or campaign that makes sense for them and will deliver the results they desire.

One thing that neither of us are great at is selling sponsorships and thus our first activation #SyncYourInk during SXSW 2015 wasn’t as big as we had hoped for.

Thankfully our good friend Jeff Sass and his team at .CLUB stepped up and helped make our idea a reality. He has been a huge supporter in making this happen and we can’t thank him enough!

Our goal with the SocialGood.Club is four fold:

  1. Partner with and sell products that actively practice conscious commerce. This means that the products or services are about more than just the bottom line and in some way give back. If you need an example check out Oowee Products which we are happy to be working with.
  2. Develop and execute marketing campaigns for those who believe in the people, planet and profit approach to business.
  3. Serve as an event space in Austin, Texas to foster gatherings of likeminded people. In addition to our weekly Gardenuity Garden Club on Tuesday nights, we are looking forward to hosting authors, musicians and other creatives whenever they come through town.
  4. Raise awareness about what social good is about and why everyone from a painter to a CEO should be embracing it in the ways that make sense to them and their business.

To summarize:

SocialGood.Club is a community of brands, consumers, and socially conscious initiatives dedicated to practicing and promoting conscious commerce.

Two weeks ago on March 12,2016 during SXSW we opened our SocialGood.Club shop at 1720 Barton Springs Road in Austin, Texas.

There was live music, live art and poetry on demand. Plus, lots of hugs and congratulations from new friends and old who swung by to celebrate with us.


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We were lucky enough to have a kind soul who believed in our vision loan us a vintage Airstream trailer that was updated and turned into our storefront.


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I can’t begin to tell you how amazing it felt to sell our first product to a complete stranger.

We will be donating a portion of our profits to nonprofit organizations that Brad and I choose.

So far we’ve partnered with a variety of local and international companies to sell their products in our shop.


The masks, bags, hats, dog collars and other products that we are sourcing from Costa Rica are some of the most beautiful.

We are actively working on taking a trip to visit the Boruca people to further our relationship and to create more content so people can see where the money is helping directly in their community. Plus, Brad’s been and I haven’t so I’m eager to get there!

There are also hand decorated notebooks, gardening kits, laser etched bottles, a high tech meditation chair and leather beverage sleeves that you definitely want one of.


Our stock changes all of the time so come on down and enjoy a variety of great food from The Picnic and shop the store.

Speaking of food, we are excited to announce our campaign with Mighty Fine Burgers to raise money for No Kid Hungry. You buy a gift card and a local family gets a meal. Everyone wins.

We are still very much a bootstrapped organization driven by heart and a determination that there has to be like-minded companies out there. If we can help you in some way please reach out.

You can follow us on Instagram, Twitter and Facebook and any day between 12-7 swing by the shop and say hello to Brad.

This has been a long time coming and while I know it won’t be easy, I know in my heart that it is a piece of the bigger puzzle that is my life.

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Why I Write

Giving the Cobbler’s Kids Some Shoes

You May Call Me Professor Chapman

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

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I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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