First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

You can never know someone’s work ethic before you dive into the trenches with them.

This past week, my team of Wheaton College Students went from the safety of our campus to the reality of the Boston start-up scene at MassChallenge.

As I sat in the creeping traffic, I wondered how they would all do. Some people need their own space. Others crave stability in their schedules. Not everyone can handle last-minute meetings, shuffling schedules and demanding clients. I had faith in my team, but now it was time to go to work.

Before the students arrived, I went up to check out the space and make sure things were ready for our arrival. On the elevator ride, I said good morning to the woman riding to the same floor as I was. As soon as I finished telling her about the team she said, “We have to work together.” and in a moment we had our first client.

It is a good lesson for everyone. Say hi to people. Introduce yourself. You never know who is waiting in line for coffee with you, riding an elevator with or sitting next to on a plane. A simple “good morning” can lead to amazing things, but you’ll never know if you don’t say it.

Once everyone arrived, we were given a tour of the MassChallenge office. It is a sweeping, open floor environment. Long community tables, brightly colored conference rooms, a maker space, kitchen full of goodies and an event space complete with a garage door to close it off when needed.

I had fun watching the students react to everything and later as I talked to them about their first day I heard everything from “wow, this is huge” to “I thought there would be more suits.” For some of them, this was their first day ever at work.

Once we got settled in, the team broke up into pairs and began going around and introducing themselves, the team and our services. We had created a flyer that explained in detail what we were about and how long we would be available to work on projects. The founders were told that to request our services all they had to do was fill out an online form we had set up.

Selling yourself is never an easy task. I’m horrible at it. Some of the students were naturals at sales, and I made a point to mention that to them. It is a skill that not everyone possesses, and it is a critical tool towards being successful in whatever career you choose.

By lunchtime, I broke the news to the team that we already had five companies requesting our services. By the end of the day, it would be up to eleven. As I type this, it is up to twenty-three in total.

We divided up the projects based on who was interested and assigned a project lead to each of them. This student’s role would include being the point of contact for the client and to run the requirements gathering meeting.

Our plan was to have meetings with all potential clients and then at the end of the week to sit down and go through all of them to determine which ones we had the time, skills and desire to work with.

I’m personally excited to share that one of the companies I hoped we would get a chance to work with, Collettey’s Cookies, filled out our form.

A few weeks back, I had seen a news story about Collette Divitto, who after years of not being hired because of her Down Syndrome decided to start her own company. Now, she is taking meetings around the world and making not just tasty cookies, but job opportunities.

She is an inspiring young woman CEO, and I’m proud that we will be working with her and her company this summer. Oh, and if you are curious about her cookies, they live up to their name. The whole team agreed they are amazing cookies.  

Remember that woman on the elevator? Her name is Pat, and she is the Co-Founder of Candorful, who are working to teach interview skills to veterans.

They were the first client meeting we had and the work they hoped to have done had a very tight timeline. They were a perfect teaching example for the team and we talked a lot about how the meeting went, how hard it can be to say no and how to proceed.

I’m proud to say the students have already filmed, edited and delivered a rough cut of their needed overview video. That is exciting!

To celebrate the work kickoff, I took the team out to dinner. We laughed, shared stories and enjoyed some great seafood. It was nice to spend time outside of the office and classroom with these students and see them more relaxed.

As a team, they’ve come together nicely. At the end of the week, the project leads briefed the team on their meetings. As a group, we decided which projects we were going to move forward with and which ones we would have to pass on.

The students are going to be working on a variety of projects including branding and marketing strategies, creating video and photography marketing elements, creative brainstorming, web site development and content creation. If this isn’t experiential learning, I don’t know what is.

This week we are off for the 4th of July holiday, but I know several students are still working on setting up meetings and learning new skills on their own to prepare for the client work.

When we all return, the month of hard work begins. Hope the team is as excited as I am.

965 words

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

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