Going For The Win With Wheaton College and MassChallenge

Life is too short, not to try the things that scare you the most.

So, when I was asked what I thought about the idea of taking a handful of Wheaton College students and turning them into a strategic consulting team that would work with the 2018 Boston cohort of MassChallenge startups over the course of this summer I jumped at the opportunity.

Wheaton College in Norton, Massachusetts consists of 1700 liberal arts and science students creating innovative solutions to big challenges and acting on them.

I joined Wheaton this past semester as a visiting instructor for the business and management program. The program was added in 2013 and has since grown to be one of the most popular majors. Students can choose from more than 100 majors, and minors at Wheaton and the rigorous academic learning is accompanied by experiential opportunities outside the classroom.

One such example is this partnership with MassChallenge that is entering its third year.

Opportunities like this did not exist for me as a college student, and more schools need to take the learning beyond their classrooms to stay relevant and needed for future generations of students. Higher education administrators please take note.

Wheaton College has committed to innovation and social entrepreneurship. This was one of their biggest strength that got my attention when I was first approached about teaching a class there.

With a recent $10M gift to build out the program even further, I’m excited to be a small part of the excitement that is going on with the school and their Wheaton Innovates Now (WIN) program.

This week we kicked off the training portion of the program with a focus on the team getting to know one another. Their first assignment after I taught them how to conduct interviews for requirements gathering was to team up with someone they did not know and interview them.

Then they each built a quick presentation and gave it to the group so that we could all learn new things about one another. I felt it was a perfect way to teach a skill and then put it into practice immediately.

When picking the team, I took special care to ensure that it was diverse in every way possible. That way the ideas would be sure to flow from all directions. We have students from as far away as Guatemala, China and the Democratic Republic of the Congo. There are creative writing, economics, film and business majors. I am very happy with the team of seven that has been assembled.

I plan to write up a weekly post sharing the process. Both as a tool to help others, but also to support me so that I can look back at the end and think about ways it could be improved. You can also follow along on Twitter or Instagram if you crave more.

Yesterday, the goal was to teach them the definitions of common business and marketing terminology. Explaining what a “call to action” is and why it is important to content that companies create. The difference between a “pay per click” advertisement and a “cost per impression.”

What I thought would take a couple of hours, sprouted a variety of conversations and rabbit holes that we went down and we didn’t get to my planned second topic for the day.

Some of the topics that came up and we dove into discussing included:

  • How someone registers a domain name and why I have so many of them?
  • An excellent explanation video on dark patterns that a member of the team thought we’d benefit from.
  • If Solo or Deadpool 2 lived up to our expectations?
  • The importance of disclosure when it comes to sharing anything a company gives you.
  • Who is Casey Neistat?
  • How translation rights work for books.

Stay tuned as the team comes together and begins to take what I teach in the classroom and put it into practice with a variety of different clients. We’ve only got a few weeks together in a classroom, so there is plenty of work to do.  

678 words

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn LearningLynda.com, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

The Quiet Moments

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

Books, Gear, Art and Souvenirs

Two Happy Clients to End The Week

London is Always a Good Choice

First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

The Work Begins

Am I Doing Enough?

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