I Love It When A Team Comes Together

No matter what course I’m teaching, I always try to mix in life and career advice into my lessons.

You won’t see me highlight these on the whiteboard with a call out, but I tend to mix them in where appropriate. Caring for my students beyond their test scores is in my DNA, and thus I hope each of them works hard and achieves their goals in life.

That is how I’m approaching this summer with the WiN Team at Wheaton College.

We might only have this summer together, but I’m working hard to build a foundation in each of these students that will help them throughout their careers. They may not realize why I’m teaching them some of the topics and lessons that I am, but the hope is at some point down the road they are going to have a lightbulb moment and think, “Ahhh…So that is why Professor Chapman taught us that!”

Our week began focusing on our LinkedIn profiles.

Each student had one in various states of completion. The goal was to accurately illustrate what they were doing this summer on their profiles and to make sure they knew how to utilize the network to find jobs and network with other people. We also covered some of my best practices including my advice to act like a human and not use their automation tools.

Also, since I love taking portraits and another member of the team loves photography, we went out on campus to make sure that each student had a professional headshot. I loved that my style and the students were completely different so now each student has several options to choose from.

Plus, we knew that we needed a team photo for our marketing materials. We decided to take a “professional” one and then a more fun one. Which do you like better?

WiN Team Photo Silly WiN Team Photo

I decided to use one of my lectures from the Managerial Communications course I taught at Bentley University on writing for business and updated it for the team.

To put into practice what they had learned, I had them split up into teams of two. The goal was for each group to write ten different tweets for DropZone For Veterans and then we would mix them all and edit/critique them as a team.

The students quickly learned that while tweeting is not hard, writing multiple tweets for a company without saying the same thing over and over is harder than it sounds.

I was proud to see that they took into consideration the audience they were trying to reach, sharing things they hoped would be retweeted and pulling quotes from the company founder Courtney Wilson who also happens to be the Entrepreneur in Residence at Wheaton College. Be sure to follow @DropZoneForVets on Twitter to see their work and find out more about this needed company.

Our team has come together and gelled nicely. You never know when you bring together such a diverse group of students how it is going to go, but these seven have genuinely impressed me.

To test the team further, I decided to give them their first project without me.

The assignment was to create a two-sided, full-color flyer to advertise the team and our services to everyone at MassChallenge. They also needed to come up with 2-3 short paragraphs that could go into an email to market ourselves.

I told them that I was reachable by phone or email, but they were to figure this out and deliver to me when they felt good about it. While the final product isn’t complete yet (lots of little tweaks here and there), the first few drafts were well done and showcased to me that their writing, marketing, and communication skills are exceptional. Plus, I loved how they used the photographs we took earlier in the week and incorporated them in the flyer.

One more week on campus and then we head down to MassChallenge.

There is a wide range of emotions flowing through me right now, but in the end, it will be nothing more than another first day of work. This is such a fantastic opportunity for the students, and I’m having a great time being part of it.

Hope you’ve enjoyed following along with my posts.

721 words

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn LearningLynda.com, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

The Quiet Moments

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

Books, Gear, Art and Souvenirs

Two Happy Clients to End The Week

London is Always a Good Choice

First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

The Work Begins

Am I Doing Enough?

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