With the rapture coming tomorrow I figured I'd better share all the marketing secrets I know with you all. No sense taking them with me right? Yes, I'm being a bit snarky today and I think most of you will get that. But, I also have a feeling that when this title hits Twitter, I guarantee more than one person will retweet it without even looking at what it is. Far too many people in today's world are blind and follow like mindless zombie sheep.

I hadn't stopped laughing and cheering from reading Peter Shankman's post on the burning of all social media experts this morning before I saw three different plugs from people promoting their secrets of social media. They all said it a little different, but the timing couldn't have been funnier to me.

The truth of the matter is that to succeed you need to be creative, hard working and a bit lucky. If you are not those three things then you need to work with people who are.

Sure, I'm over simplifying to boil it down to the absolute bare minimum, but I can promise you that without all three of those you won't get where you are trying to go.

Now, I don't want this to just be a big old rant so I've got to share this awesome proof of one of our Content Rules - "Do Something Unexpected." Enjoy.