Free Facebook Fan Page White Paper

I may have been sick this weekend, but I had too much work going on to focus on that. What was I working on? I was working on writing our first white paper for The Advance Guard and I'm psyched to tell you all about it.

With the announcement last week of the new fan pages on Facebook we figured there would be a lot of mixed reactions. We went in and investigated the new options to update our company fan page and then started wondering how we were going to be able to fully utilize these updates for our clients.

In sharing our thoughts and notes with each other, we figured it would be best to share this information with everyone so that more people could take what we had learned and put it into practice for themselves.

The whitepaper can be downloaded for free from and we truly believe in this as a living document that will evolve over time and are hoping the community can let us know about other companies doing great things in Facebook so that we can add them to the document. Also, we've started a Facebook discussion about things that could be improved, added or questions that didn't get answered.

Looking forward to hearing what you think.

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