Content Marketing and the Art of Storytelling
My latest course for Lynda.com is now live.
Titled C.C. Chapman: Content Marketing and the Art of Storytelling it is an eleven minute interview with me about how all well done content marketing is storytelling.
I share stories of the work we did at The Advance Guard for clients such as Shark Week and True Blood. I also share how my trip to Ghana changed my personal goals for storytelling.
I didn't see any edits of this until it was live, so it was fun to see how they put in things from around my office and even put a nice section about the Random Foo days.
You have to be a Lynda.com member to watch the whole thing, but clicking through above you can watch the preview for free. If you want to watch the whole thing, here is an affiliate link that will get you seven days of free unlimited access to lynda.com.