I'm excited to share what Brad Powell and I have been working on under the Eco-Omni banner for the last few weeks. We will be spreading our love of all things social good and why it is important to us. The hope is also that we'll find like-minded individuals and organizations who we can work with in the future.
I'm excited to share with you #SyncYourInk
The Sync Your Ink initiative is to empower socially conscious individuals to identify themselves to others through a piece of unique temporary body art.
We believe that profits are important and vital to the market system, innovation and progress. But, we also believe that with it comes the responsibility to not only to use it for good, but also to earn it in a manner that benefits the whole.
The cost of doing business should include the cost of doing good.
We know that thousands of globally aware individuals will be in Austin and we are encouraging all of them to show the world their belief that business should be about more than only money by getting a #SyncYourInk tattoo and being part of this unique social good initiative.
Friday - Monday from 2 pm until people stop showing up, we'll be set up at the corner of Red River and Sixth Street with our nomadic studio/tattoo parlor.
Our resident tattoo artist will be on site and ready to decorate whatever location of your body you decide. You'll be able to choose between one of the three above that represent people, planet or profit.
The hope is that enough people will come and get tattoos that we can show the world how important having a social good focus is for business in todays world.
We will be encouraging everyone who gets a tattoo or who finds someone else with one to take a photo and share them online with the #SyncYourInk hashtag.
Plus, by getting a tattoo you'll become part of an open club that all are invited to. The use of a .club domain is very deliberate and their team has been extremely helpful in getting us up and going.
Seeing another person with a #SyncYourInk tattoos means you can instantly say hello and see where it takes you.
Also, if you are a business that believes in the triple bottom line and social good be sure to visit so that we can sit down and interview you.
As you can see, I'm going to be busier than ever, but I'm excited to reconnect with friends and make the most of my time in Austin.