Looking Back at 2012


As I write this, the rain is falling heavily on top of a night full of snowfall. It is a slushy mess of a gray New England morning and I have no desire to go out and shovel the driveway as I know must be done.

Instead, I’ve poured another cup of coffee and noticing that we have less than five days left in the year I thought it would be fun to look back at what unfolded in 2012.

Chapmans First Football Game

January started off with being selected to serve on a jury. It was my first time for this and it was a very interesting experience, even if the trial was longer than it needed to be. Kenmore invited me and other parenting bloggers to Chicago for an event and that same weekend we went to the AFC Championship game as a family. After months chatting online, I finally met Jason McCarthy and his sidekick Java in New York and we got to chat about GORUCK and interview him for Passion Hit TV.

Filming in California

February was fairly quiet. A bunch of friends went to see Rock of Ages on stage and sung our hearts out as this silly fun production. My relationship with Lynda.com also began this month as I traveled to their California studio to do a screen test for possible future work with them. Walking along the coast I observed day old seal pups which still to this day makes me smile thinking about them. I was also invited to speak at a private retreat for a global pharmaceuticals company about the future of the web and how they should be using it. This was one of those opportunities that you never plan for, but it was a great discussion at an inn on the ocean in Newport, RI.

Learning about Shot@Life

March will always mean SXSW to me. Traveling to Austin to connect with old friends and meet new ones is always an important week for me. The weather was horrible this year with two days of cold rain that put a damper on things, but it picked up and got better as the days rolled on. While in town I jumped over to the first ever Dad 2.0 Summit to moderate the morning keynote. Laura and I snuck away for our first weekend in Las Vegas together. I had won the trip in a contest and we had a great. I’ll always remember looking out at all the lights of the strip, while booking vaccine appointments for when I got back for a big trip that had just been confirmed. I also made a quick trip to Washington, DC and back to meet with the team at Amtrak. The month ended with spending the weekend in New Orleans thanks to LG. They flew me and a couple of others dads down to enjoy the NCAA Basketball Championship weekend and boy did we ever have a good time!

The #ONEDad & #ONEMoms Team in Ghana at Princess Marie Louise Hospital

April was the month that changed my life forever. Spending a week in Ghana with the team from ONE came about from a single email and looking back now it feels almost like it was yesterday and years ago at the same time. The day after returning home the whole family climbed forty six stories of stairs as part of the first annual Wediko Stair Climb and I did it in under twenty minutes.

2012 National Train Day at Grand Central Station

May tends to be a quiet month for me. The highlight this year was spending time idling well with my dad in Echo Valley, VT. Just me, him, Abe and the quiet of the woods. The family and I jumped on a train for our first adventure in New York City together for National Train Day. I’ll always remember Emily’s face as she stood on Broadway for the first time. Another milestone was reached during this month as Content Rules was released in paperback!

Reggie Watts being Interviewed by me

June was one of the busiest months of the year. I spoke at BlogWorld in New York and then proceeded across town to do interviews for Watch.tv during the Vimeo Film Awards. ONE had a large group of us down to discuss and plan the future of their ONE Moms program. Being the only guy in a room of such smart and inspiring women is not a bad way to spend a couple of days. *grin* TBEX had a last minute cancelation and I was brought in to give the opening keynote in Keystone, Colorado. It was the largest room I had ever been in front of and it was a rush of the best possible kind! Finally, me and some of my college roomies made a pilgrimage down to New Jersey to spend time with a fellow room mate. It was one of those trips that reminds you just how old we are getting.

Daddy & Daughter Road Trip to Syracuse, NY

July started off with a bang when I attended the World Domination Summit in Portland, OR. It was unlike any conference I had ever attended and I bought my ticket for 2013 on the spot. Emily and I took a road trip to Syracuse University so that I could speak to their communications team. It was quality father daughter bonding at its best. We had a mini Random Foo Pictures reunion at my house that I think I’m still smiling from.

3 Camera Shoot - Behind the Scenes at Lynda.com

August found me back in California to film my first class for Lynda.com. Insights From a Content Marketer (affiliate link) was fun to film and the crew there is top notch. Google invited me to their New York office to talk about Google+ and it was fun to get even a little peek behind the Big G curtain.

C.C. Chapman Travel Photographer in Vall de Nuria

September started off with my first visit to Columbus, Ohio to speak at Content Marketing World. This event gets bigger and better every year. Then Laura and I traveled to Girona, Spain. I was speaking at TBEX again and the local tourism board wanted to make sure we got to enjoy their beautiful country. I’m still going through my photos from the trip and long to go back to the Nuria Valley sometime as it is easily one of the most peaceful locations I’ve ever found on Earth. The month ended with the first ever PodCamp East and it was great to reunite some of the Zen Acorns for a quality weekend together.

Fuck You Jets

October began with a seven minute talk at MarketingProfs B2B Forum for me. I also traveled to Detroit for BrandConf University and event walked on the enemy territory of Jets Stadium to have breakfast with Doug Flutie thanks to Dove Men+Care and Dad 2.0 Summit.

First Sighting of Amazing Things Will Happen

November was extra special this year as my latest book, Amazing Things Will Happen, hit store shelves. The launch didn’t go as planned, but after months of writing and editing it was great to have it out there for anyone to buy and read. After recovering from a great Thanksgiving meal with my family, I jumped on a plane headed to Nottingham, England to give my first ever TEDx Talk at TEDxLaceMarket. I’m still smiling from that and it checked another item off my life list of goals.

Using Content to Market Your Books

December is always about winding down and enjoying time with my family. I did sneak in a trip to Toronto to meet with the team at Kobo about my book and down to Washington, DC to speak at ONE. I also had the pleasure of an intimate conversation with a group of authors at Grubb Street and I look forward to doing more with them in the future.

2012 certainly was a year full of hard work and good times. I know that as soon as I hit publish on this, I’ll remember other fun times I had yet forgot to mention.

To think that on top of all this I was writing a book, being a dad, writing and recording content AND working with clients.

While each of us plan what we’d like to accomplish in the months ahead, few can totally plan for what will unfold.

I know that there are many things that happened in 2012 which I had not planned for. What will happen in 2013 that I’ll look back with amazement at twelve months from now?

My plan for the year ahead is to focus on building The Cleon Foundation into the company I want it to be, making sure as many people as possible know about and read Amazing Things Will Happen and continuing to create new episodes of Managing the Gray and Passion Hit TV. I’m looking forward to continue to take on new freelance writing assignments, speaking to crowds of all sizes and getting better with my photography. But, what else arises I can only imagine!

I hope that 2013 is a beautiful and rewarding year for each of you and thank you following along and being part of mine.

Happy New Year!

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write, because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and head shots can be found below.

Who is C.C. Chapman? I’m a…

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Samsung NX1 and a Chroma 4k Drone.

My photos can be found on InstagramFlickr and 500px.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


I’ve developed and taught courses for Lynda.com, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of  audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s even more to know about C.C. Chapman, if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing
  • Member of the Verizon Wireless VZWBuzz Influencer Team which means I receive electronics to review and experiences to take part in.


Affiliate links are used whenever they are available when linking to products of any sort.

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