Outside, Victories and Sharpen – My Three Words For 2014

Sharpen Outside Victories

The final morning of 2013 finds me bearded, battling a horrible cold and full of reflection. I’m about to head out for a week in Las Vegas as I speak at NMX and attend CES.

As described in Amazing Things Will Happen, I’ve been going through my three word exercise to focus myself for the new year.

Looking back at my 2013 three words, I did alright with them. As usual, some themes prove to be more powerful than others, but I’m happy with how I did and they will continue forward.

Steve Garfield and I were talking about this exercise and agreed that when you pick the right words they are not just for 365 days, but rather continue to stay with you.

Just like the best resolutions turn into habits, I believe that when you choose a word it should stick with you and carry forward. Why would you only want to do it for a single year.

After much doodling, pondering and thinking here is what I will be focusing on in 2014 in addition to everything else.


Being a Samsung Imagelogger has exposed me to a truly inspiring group of photographers. Every day I realize just how much more I can do with my photography skills and I want to take the time to do that.

The more I thought about it, the more I realized I’m very good at lots of things, but many of my skills could use some sharpening to bring them even further into focus.

Ask any photographer and they’ll explain that sometimes adding a little sharpening to a photo makes all the difference. By focusing on this in the coming months I’m planning for the same to happen to many different aspects of what make me who I am.


Me and my desk spend too much time together. Between the couch, airplane seats and conference rooms, too much of my life is not spent in nature.

I don’t remember the last time I put on a backpack and fell asleep under the stars. There are woods and mountains almost outside of my door that my feet have not walked through. The fact that my kayak paddle did not get as wet as it should have this summer is a failure on my part.

I love the outdoors. It is where I am happiest and yet I haven’t made the time for it in a long time.

I will go snowshoeing. I will sit around a campfire with Clarence. I will climb to the top of another mountain. I will roll out of my sleeping bag with a grin on my face.

Inside is nice, but outside is always better.


Laura and I have this little thing we do when we make the right choice. For instance the other day when I decided to roast cauliflower for lunch instead of something not so healthy I called it a small victory.

We will text each other all the time when we have these. It fits into my theory that we need to celebrate the small things more rather than only focusing on the big ones.

This year will include a series of victories as the YSN team grows the company into what we all want it to be. I also plan on checking off at least one more item from my life list and that of course will be a victory too.

There is a lot of work to do, but if I don’t ship. If I don’t create. If I don’t stick a flag in the ground and claim it as my own than it is all for not.

I shall be victorious.


I wish you nothing but success in the coming year.

Don’t forget that tonight is nothing more than the changing of a date and the flipping of the page. You are the same person you’ve always been and shouldn’t need a calendar to force you to try and be better. You are who you are. Roll with it and do the little things that make you happy and you’ll be ok.

Also, don’t forget that the truth of our world is that there is more snark and negativity than ever before. You don’t need to listen to anyone you don’t want to. Click, look or move away. You’ll be happier I promise.

Have fun tonight, but be safe and smart.

Tomorrow is another day. 2014 is another year.

Make the most of it.



757 words

Being a Duck Ain’t Easy, But It Keeps Me Sane

Amazing Things Will Happen on Kobo in Conversation

Finding Focus in a Forest of Possibilities

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn LearningLynda.com, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

The Quiet Moments

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

Books, Gear, Art and Souvenirs

Two Happy Clients to End The Week

London is Always a Good Choice

First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

The Work Begins

Am I Doing Enough?

View More