Challenge, Value and Create – My Three Words for 2015

2015 Three Words for CC Chapman are Challenge, Value and Create

The final hours of the year are upon us and I know that 2014 was not the year I had hoped for.

In the grand scheme of my life, it won’t be that bad of a year, but right now it was full of disappointments and multiple curve balls that I wasn’t ready for. Yes, it also contained love filled memories and smiles. But, in my head it wasn’t a great year.

As I read over last years three words post, it hit me again how much I was ready to move forward and not reflect any more on the last year.

“Get Your Mind Right!” is a saying I’ve heard many times over the years and that is why 2014 wasn’t the best year, because my mind was definitely not right. I let my lizard brain talk too much in a way that I hadn’t in years. I could see that was the problem and yet I didn’t fix it.

So, planning out my three words for next year was a very different exercise this go around.

It went quicker than it ever has, as the three words jumped out at me almost immediately. I let them sit for a week to make sure that they still resonated as strong as before and they keep screaming at me so they must be the right ones.


As with most of the words I choose, there are multiple meanings.

The most direct route of inspiration for this word is the goal of completing a GORUCK Challenge in 2015.

My recent GORUCK Light was a huge accomplishment for me and the community of GORUCK Nation has helped me focus on life in a way that I wasn’t expecting them too and I want to push myself for more.

I even inspired my sister and wife to the point that they both signed up to do a GORUCK Light in June and I’m going to be doing it with them as well. You should join us.

But, beyond the event, I also want to challenge myself in all aspects of my life. Things have become a bit too comfortable and Never Enough Days is the first company I’ve ever started on my own and if that isn’t a challenge I don’t know what is.

The hope is that beyond pushing myself physically (which I’ve been doing a lot of lately and I love the feeling), that I can challenge myself in all areas of my life. My other two words will help with that.


If it doesn’t add value or costs me too much then it gets cut or not accepted. That is what I’m telling myself over and over.

I’ve come to recognize that I can get lost in the click-stream of the world around me too easily and without focus it gets worse. The focus I crave comes from assigning value to all choices.

This means I’ve begun cleaning out my feeds, being very selective of what opportunities I accept and insuring that I value my time above all else. There was too much wasted this past year on other people, networks and organizations. I need to make sure not to make those mistakes again.

I chose this word also because I want to insure that what I ship, say and do adds value in some way to those around me. Sure, that is vague and can change depending on the day, but it makes sense in my head.

I’ll pause and ponder before I hit that post button every time.


A few weeks back at a family gathering my dad cracked, “I remember when you were creative…” with a wink in my direction. I knew what he was talking about and it wasn’t a slam at all, but it did get my brain going.

As mentioned already, I’ve gotten a little too comfortable with the known and am not pushing enough, experimenting and playing with my creativity. A new 10mm fisheye lens arrived from Samsung during the holidays, so that is an easy first step to creating in a new way with my photography.

But, I also want to create in whole new areas. Perhaps create an event, create more with my hands or write something in a completely different genre.

Of course, this could be at odds with the last word because many times when you are creating, it doesn’t instantly give any value. But, it almost always gives value in your heart and soul and that is more than enough value some times.


2015 is almost here and I’m looking forward to being challenged to create things that deliver value. Just typing that cracks me up because it feels like what so many people do today in order to make what they are working on filled with buzzwords, but I couldn’t resist writing it since I laughed myself silly as my fingers hit the keys.

I’m going to push myself both physically and mentally. I’m going to create new things and insure that the time I spend on anything is worth it.

Never Enough Days is going to take off and find its wings. I’ve embraced that it may be a slow build, but I’m confident in it.

There will be events, new friends and long nights. I’ll take the stage, work with amazing companies and teach in my first college classroom.

One child will get their license and another will begin high school. My passport will get some new stamps and I’ll see a variety of beautiful views.

Twelve months is not a long time and before we know it, I’ll be here looking back to see how I did and looking ahead to the next twelve.

I hope that you have a very fulfilling new year and that the world around all of us learns to be a bit more kind and helpful towards everyone. That one little thing would improve an infinite number of lives.

Goodbye 2014 and hello 2015!

1000 words

The Quiet Moments

Books, Gear, Art and Souvenirs

Am I Doing Enough?

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

The Quiet Moments

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

Books, Gear, Art and Souvenirs

Two Happy Clients to End The Week

London is Always a Good Choice

First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

The Work Begins

Am I Doing Enough?

View More