Geico & KFC Embrace Consumer Generated Content

I love reading posts about companies experimenting in this space. Proves that you don't have to spend a ton of money to do something effective. But, does it further prove that the 30 second spot is deader then ever? I don't know.
clipped from
Geico Just Saved 75% on Its Production with User Videos
recent slew TV ad campaigns, both Geico and KFC drew from user-generated video sites
Using that content in 15-second ads shaved off 75 percent of the average $200,000 cost for ads with professional videos

Concerned that actors are losing work, the Screen Actors Guild is funding a study looking into the impact of new media on advertising production.

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