Yesterday, someone complained in my direction on Twitter about Snapchat being another marketing tool that she didn't want to have to deal with.
I laughed about it because this is the same argument people have used for every single app, site and tool that has been released online.
Today because of her I'm going to talk about hammers.
Most of us probably have at least one hammer in our house. I checked and we have three of them.
Over the years those hammers have been used to break up ice, hang photos on the wall and build clubhouses in the woods for my kids. Thanks Poppa!
Hammers have lots of uses because they are tools.
In the right hands they can build houses to shelter people. In the wrong hands they can murder people.
In the guy's hand above, he uses one to put nails in his nose at King Richard's Faire. He isn't good or bad, just a bit on the strange side!
YOU choose how to use a tool.
YOU can use it for whatever you want and someone else can use it for something completely different.
Are some tools more dangerous than others? Yup, but that is a whole other conversation.
Can Snapchat be used for marketing? Of course it can!
Is marketing the only thing Snapchat can be used for? Heck no!
As you go about your day using things like Facebook, Twitter, Snapchat, Instagram, Peach (ha!) or any other social empowering tool, use it as it makes sense to you and don't judge others on how they choose to use it.
If you don't want to deal with a tool, you don't have to.
After all, I like having a hammer in my house, but I'm never going to use it to smash anything into my body.
Make it a great day and watch out for the tools.