Content Rules : Fifteen Years Later
Fifteen years ago one of the best selling books on content marketing hit shelves and I find myself reflecting on what has and hasn’t changed in those years.
Savvy Nonprofits Use Content Marketing to Raise Millions During Give Local America 2015
During #GiveLocal15, I was on site to document and share throughout the day. Now that this successful national day of giving is over, I wanted to share some of the great marketing work I saw from nonprofits around the country.
AJ Leon Lecture on How To Market A Business And Sell Products
AJ Leon is a purpose driven entrepreneur who shares his story and the story of others. A MUST watch lecture.
How a Photo From Africa Inspired Me to Make a Purchase From Austin
A story of content marketing, the internet and why you can't measure it all.
Interview: Content Marketing for the Hospitality Industry
Recent interview with advice for the hospitality industry on using content marketing.
Miniskirt Philosophy For Content
What is the ultimate length for your content? The same as a miniskirt of course!
Three Quick Tips For Creating Engaging Content
Best selling author C.C. Chapman gives advice on how anyone can start creating better content in this Geek Beat TV interview.
Where to Start With Content? Follow Your Idols
Looking to get started with a content strategy? Start by following your idols.
Storyteller in Residence
We've heard of brand journalists before, but what about a storyteller in residence instead?
Why Do You Follow?
People are flooding into Google+ and I was curious why the thousands of people I'm seeing following me were doing so. I asked and here is what I found out.