Content Rules : Fifteen Years Later
Fifteen years ago one of the best selling books on content marketing hit shelves and I find myself reflecting on what has and hasn’t changed in those years.
A Decade of Content Rules
Ten years ago, my first book Content Rules hit shelves around the world. What a crazy decade it has been since…
Stop Creating For The Algorithms
Too many people feel compelled to only create what will make the robot's algorithms happy. Stop it!
Savvy Nonprofits Use Content Marketing to Raise Millions During Give Local America 2015
During #GiveLocal15, I was on site to document and share throughout the day. Now that this successful national day of giving is over, I wanted to share some of the great marketing work I saw from nonprofits around the country.
AJ Leon Lecture on How To Market A Business And Sell Products
AJ Leon is a purpose driven entrepreneur who shares his story and the story of others. A MUST watch lecture.
Content Marketing and the Art of Storytelling
My newest course for Lynda.com focuses on the importance of storytelling to content marketing.
The Marketing Value of Pictures vs. Photographs
C.C. Chapman's thoughts on the difference between photographs and pictures.
How a Photo From Africa Inspired Me to Make a Purchase From Austin
A story of content marketing, the internet and why you can't measure it all.
Interview: Content Marketing for the Hospitality Industry
Recent interview with advice for the hospitality industry on using content marketing.
Getting Started Using Photography to Make Your Marketing Better
No business can ignore photography as part of their content mix and my presentation from NMX focused on how to get started.
Miniskirt Philosophy For Content
What is the ultimate length for your content? The same as a miniskirt of course!
My Opening Keynote From TBEX
Video of my opening keynote at TBEX 12 titled Amazing Things Will Happen When Your Content Rules.
Using Photography to Make Your Content More Engaging
Recording of our BlogWorld 2012 session on photography.
Three Quick Tips For Creating Engaging Content
Best selling author C.C. Chapman gives advice on how anyone can start creating better content in this Geek Beat TV interview.
Content Conversations from Cinchcast
New interview series sponsored by Cinchcast and hosted by C.C. Chapman.